The context within which a creative economy exists is a complex one filled with ill defined, non-absolute values. It is global by default, constantly changing and rich with risks and potential failures.
Creative activity is evaluated and critiqued by highly articulate and influential opinion formers. This means that any attempts to stimulate a creative economy must not only be genuinely motivated and authentic but must also relate strongly to the contemporary world.
The successful implementation of creative initiatives rely heavily on professional, internationally focussed, marketing, branding and public relations expertise.
Multiple local initiatives can be implemented, however, none of them can exist independently and many of them cannot be implemented incrementally. A wide range of activities can be encouraged and supported with emphasis on the publication and public display of generated work. However, the complex, interrelated nature of the contemporary creative world means that all initiatives must be coordinated by a highly expert and well advised overseeing body.
As a central focus, a centre for creative activity should be established which brings together creative thinkers from around the world, publishes innovative work and establishes a position of global prominence in the contemporary world. This centre must be expertly managed, financially supported and have strategic commercial alliances with international corporations.
The creative economy brings with it many opportunities and rewards. Increased employment and economic activity are just some of the more obvious local benefits. Positive effects on tourism and the enhancement of the quality of life are significant intangible benefits for a region but even more importantly, the effect on perception, the ‘brand identity’ of a city can be transformed.
Any economy of the future, if it is to flourish, must embrace change and new ideas at it’s core. Those that choose to lead will be rewarded.
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